There is a rapidly increasing wine demand in China. But many wineries feel confused that how to enter China quickly and effectively without any risk?
Many of them select the traditional trading model. They sell their wines to the importers in China. And the importers sell its wines to the next buyer. The next buyer to his next. After many sells and buys, its wines eventually arrive at the consumers. Eventually the cost are very high and most consumers can't afford it.
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